|
|
|
|
|
|
|
|
|
|
|
You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter.
1. Write your print or eBook's working title.
Knowing your book title helps you focus and answer the readers' number one question about your book's topic. Some non-fiction needs subtitles as well. It's better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? "Passion At Any Age: Twelve Ways to Unleash It," "Self-Promotion for the Creative Person." or "Quadruple your Book's Online Sales in Four Months." Your title is the number one "Essential 7 Hot-Selling Point" of your book.
2. Write your book's thesis.
A thesis reflects the number one benefit of your book. It answers your reader's question, "How will this book solve my challenge of...?" Knowing the thesis before you write the book keeps you on track so you write focused, compelling copy that is easy to read. All chapters should support your book's thesis. For "10 Non-Techie Ways to Market your Book Online," the thesis is: "No spam ways to quadruple book sales in four months." A best title often includes your thesis.
3. Test your book's significance.
While most writers fear their book won't sell, your book is significant if it has these elements: It presents useful information. It has the potential to positively affect people's lives. It's lively, humorous. It helps answer important reader questions. It creates a deeper understanding of human nature. If your book has only two elements, it will be worth writing. With three or more, it's a potential great seller. Make your book a priority so you can express your mission helping others to a better life, and at the same time make a consistent lifelong income.
4. Pinpoint your preferred audience.
When you give your book an angle, it sells much better. No, not everyone will want to read your book. When you write for one audience at a time, each story, tip, or how to's pack in so much more power. Writing for the general audience is all right if you are already famous--think of the Chicken Soup series.
Choose and post your audience's picture and profile right in front of you as you write. Remember to multiply sales exponentially, think of the small business audience on the net, ready and willing to buy either your print or eBook now. Knowing your audience before you write will make each chapter, line, or paragraph be organized, compelling and easy to read. This idea transfers well to Web sites, seminars, teleclasses, and ecommerce too.
Create an audience profile. How old are your prospective readers? Male? Female? Are they interested in personal growth, science fiction, mystery, how-to books? What challenges do they face? Are they business people? What magazines and Web sites do they like? Are they Internet savvy? What causes do they support? Will they be willing to spend $15-$30 on your book? Where will they go to buy it? (not the brick and mortar book store)
5. Know your book's 30-60 second "tell and sell" before your write it.
Like a billboard, this 2-3 sentence blurb will be so useful to you when you meet people at a networking meeting or in the elevator, and have only a few minutes to talk about your book.
Don't go on and one in generalities. Give your potential reader a reason to buy. . It's the hook, not the book.
First, write down your title. Second, write down your preferred audience. Third, list your book's top three benefits. Last, compare your book with a famous author is your field. "Passion at Any Age" is the "Artists Way" for seniors or "Write your Print and eBook at the Same Time" starts where Dan Poynter left off with the how to's to put a chapter together so it sells, and pre-marketing tips in the "Essential Hot-Selling Points."
Write and practice this short statement. Be willing to edit so it's laser fresh--maybe 5-15 times. Ask your associates for feedback. Which benefits impressed them? What do they remember most from it?
Writing a book is so much easier when you approach it in small bites. Knowing these ten parts help you ask and answer the specific questions and challenges your audience wants solutions for. Then, your book has a chance to make you consistent, ongoing income. Part two of this article is available at www.bookcoaching.com/freearticles/a
rticle-60.shtml.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
If you want to succeed in your ebook marketing, there... Read More
Secret #7: How to create a mountain of sales using... Read More
eBooks, or electronic books, mean big business for all aspiring... Read More
There are many authors who have made a killing with... Read More
Free Information Products inundate the web these days. eBook performance... Read More
"The free communication of thought and opinion is one of... Read More
If you promote an ebook, please pay attention to these... Read More
In pursuit of a paid model for content, many businesses... Read More
As you might have heard, the Internet is all about... Read More
Even though I've never met you, I know one thing... Read More
Whatever you can do, Or dream you can, begin it.... Read More
As we have all heard time and again (and it's... Read More
Busy! Busy! Busy!What's new? And who isn't busy?The majority of... Read More
How many articles, reports and discussion papers have you written... Read More
Giving away free bonuses is one well tested website promotion... Read More
1) Speed to market - One of the biggest problems... Read More
The choice to author a book isn't one that just... Read More
I don't know about you, but I get a lot... Read More
Ebooks are fairly easy to produce, and their production cost... Read More
Setting up a Neighborhood Mobile Watch Program in your community... Read More
All well known experts have agreed that informational products especially... Read More
Are YOU ready for the eBook authoring adventure? Do you... Read More
E-books are one of the most beneficial and easiest ways... Read More
Secret #2: Creating your Marketing Timeline for Success!Copyright 2004 Bluedolphin... Read More
As usual, I walked into the Starbucks for my morning... Read More
When there is little time to go to the local... Read More
How does this eBook writing process actually work for an... Read More
Authoring a book, specifically an eBook (electronic book), is easy,... Read More
The following in an excerpt from the E-Book of the... Read More
An e-book is a single, unique product. It's unique because... Read More
Ebooks are part of the new frontier of cyberspace. They... Read More
Secret #5: How to build steady sales for years to... Read More
After you've gotten in the groove of turning out articles... Read More
How do you decide to create a new speech? A... Read More
A friend put the story of his life as a... Read More
There are many authors who have made a killing with... Read More
5 Sizzling Tips to Create a Winning E-bookIf you have... Read More
It's not true that everything that has been said has... Read More
Who ever thought that one day books would not be... Read More
If you've been following the business and economic news around... Read More
Complete all the pages for your eBook in HTML format.... Read More
I don't know about you, but I get a lot... Read More
Times are hard today! Though the economic data would indicate... Read More
Whatever you can do, Or dream you can, begin it.... Read More
As we have all heard time and again (and it's... Read More
Are you an author who wants your book to be... Read More
You are far more likely to successfully write and publish... Read More
There was a time when it was relatively easy to... Read More
Busy! Busy! Busy!What's new? And who isn't busy?The majority of... Read More
Did you know that you already have an eBook inside... Read More